Breaking Down the Overwhelm: The Secret to Skyrocketing your Coaching Business
As an entrepreneur building up a coaching business, it’s easy to become overwhelmed with the countless tasks that need to be done on a daily basis. Sometimes, it can feel like there just isn’t enough time in the day to make your way down the list.
But, the reality is, that there are only 3 things that are actually important.
And I’ll tell you what — once I figured out what these 3 things were, my business blew up. I was
able to better group my time into buckets & focus on the stuff that actually matters long-term. More importantly, though, I wasn’t nearly as overwhelmed.
So, are you ready to find out what these 3 areas are and learn exactly how you can do more of what actually matters?
Let’s get started.
The 3 Areas of Focus for Business Growth
Sales & Lead Generation
The first area of focus, sales & lead generation, is all about identifying potential coaching clients and working to bring them into your business.
One way you could do this is by spending time building a sales funnel for an opt-in page. Once you create your opt-in page, the sales funnel will then become the system to help draw people in and funnel them down into a group of highly-qualified leads.
Alternatively, you could spend time converting potential coaching clients through a webinar.
By leveraging live audiences on social audio platforms like Twitter spaces, or even by running an Instagram live, you’ll then be able to direct people to your webinar and eventually convert them into clients for your coaching business.
When done correctly, sales & lead generation activities will serve as the path for bringing more clients into your coaching business.
Now we have new clients coming into your business.
But, what happens now?
How do we make sure that they’re happy and stay with you, rather than leave in less than a few months?
This is where client retention comes in — something that’s absolutely vital to your business, but yet very few people actually devote time to work on it.
By consistently working to keep your clients on board, you’ll effectively keep yourself from having to do as much sales & lead generation (which can be much more difficult than simply keeping your clients with you).
After all, replacing just 2 of your 20 program members every few months is a lot easier than trying to replace all 20 of them!
So the question is, how do you actually make sure your clients are happy? Just reach out to them! You could do this by:
● Asking them how things are going
● Asking them if they need any extra help
● Putting a package together with some cool stuff as a welcome gift
● Finding a better way to deliver your product
If you don’t find ways to keep your clients happy, you’re going to end up burning yourself out, constantly trying to find new clients.
You don’t want that, do you?
You probably know that creating content is important for building awareness. But, the thing is, creation isn’t only about creating new Instagram posts or Twitter threads.
It’s also about taking some time to come up with as many ideas as you possibly can.
Without new ideas regularly coming into your coaching business, you’re not going to stay in business for very long. For my business, I focus a lot of my creation time in “thinking time”, which comes from Keith Cunningham’s book, The Road Less Stupid.
There are quite a few ways to practice “thinking time,” but what I typically do is start off by writing a current problem in my business on my whiteboard.
Then, I write down every possible solution I can think of, without holding myself to any restrictions. This allows me to come up with lots of new and innovative ideas that can then be put into play with client retention, sales, or lead generation.
Remember, during this creation time, your job is to play. It’s about trying out new ideas and not being afraid to fail.
Implementing the 3 Areas of Focus
Sales & lead generation, client retention, and creation. As an entrepreneur growing your coaching business, it’s these 3 things that will move the needle and increase your revenue the most.
But, if you don’t schedule time for these things in the best way possible, they’re probably not going to be as effective as they could be. Instead of trying to fit each activity into a few hours of my day, I simply allocate each one to a different day of the week.
For example, Monday is all about sales & lead generation, Tuesday is for client retention, and so on.
Why only focus on a single area each day?
Why couldn’t I do all 3 throughout the day?
Simply because if I start the morning with one thing, I may spend too much time on that activity and completely miss the next one. I may have too much fun creating, and then I completely miss out on making sure my clients are happy.
So, to make sure you have time for each of these 3 vital activities, dedicate to each one not just a few hours, but an entire day. That way, you’ll be able to get around to making sure you have clients coming in, clients who are happy, as well as new content & ideas consistently flowing out.
There are so many facets to entrepreneurship and building up a successful coaching business, and oftentimes, it can be difficult to keep track of the things that actually matter.
But if you want to use your time effectively and build a business that sticks, you only have to focus on these 3 things:
● Sales & lead generation
● Client retention
We all have limited time in a day. It’s time to get rid of the stuff that’s not bringing results to your business and put in more that is. Master these 3 things, and watch your business take off.
PS. Want 10 swipe files and templates all designed to help you grow your online business? Check out the Ultimate Digital Entrepreneur Toolbox.